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Full-stack programmatic

Programmatic ecosystem

Strength in unity. Our own DSP, SSP, Ad Exchange and DMP — one technology stack that connects advertisers and publishers without black boxes in between.

40B+
Ad impressions available every month
4
Proprietary platforms: DSP, SSP, Exchange, DMP
10+
Years of successful work in programmatic
24/7
Support — we answer even on January 1st
The stack

We own every layer of the supply chain

Most players rent someone else's technology. We built ours: demand, supply, the marketplace that connects them and the data platform that makes it smart. One team, one roadmap, one point of accountability.

DMP Our data layer enriches every request across the whole chain — segments, AI classification and look-alike modelling work identically on the buy side and the sell side.
Demand side

DSP

A buying platform built for performance and reach. Real-time bidding across web and in-app inventory, granular targeting and automated optimisation towards the KPI you actually care about.

  • Open RTB auctions, PMP and direct deals
  • Custom bidding algorithms and pre-targeting
  • Automatic optimisation for CPM, CPC, CPA, VTR and viewability
  • DCO: dynamic creatives that adapt to the user
  • Any third-party verification pixels and tags accepted
Supply side

SSP

Monetisation for publishers and app developers. A transparent auction with competing demand, full format coverage and floor-price control that stays in your hands.

  • OpenRTB 2.5/2.6, header bidding, S2S and VAST/VPAID
  • Display, video, rewarded, fullscreen and native formats
  • Dynamic floor prices and per-buyer rules
  • ads.txt, app-ads.txt and sellers.json compliance
  • Real-time reporting down to placement level
Marketplace

Ad Exchange

The marketplace where our demand meets our supply — and both connect to the outside world. Fewer hops between budget and impression means less margin lost on the way.

  • Direct matching of demand and supply, no hidden resellers
  • Transparent supply chain and clean auction mechanics
  • Private marketplaces and preferred deals on request
  • Global cookie sync with all partners
  • Traffic quality filtered before the bid request is served
Data

DMP

The data platform behind every decision. First, second and third-party data, an AI classifier and custom audience building — activated instantly across the whole stack.

  • 1st / 2nd / 3rd party data and client-side data onboarding
  • AI-based domain and audience classifier
  • Custom segments and look-alike modelling
  • Retargeting and interaction-based audiences
  • Telco, device and geo signals

Why full stack matters: owning the DSP, the SSP, the exchange and the data layer means we can tune the auction end to end — cut the intermediary chain, cross-check traffic quality on both sides, and ship a feature for your campaign without waiting for a third-party vendor's roadmap.

Why us

Built for results, not for slideware

01

Top-tier inventory

Premium web and in-app supply, sourced and filtered through our own technology rather than bought blind.

02

Efficient buying

A shorter supply chain means better prices. We adapt the buying model to your KPIs, not the other way round.

03

End-to-end service

From media planning and creative production to launch, optimisation and post-campaign analysis.

04

24/7 support

A dedicated team on call around the clock — holidays, weekends and the 1st of January included.

Inventory

Reach at scale, formats for every task

Web and in-app supply available through our exchange, with every major creative format supported out of the box.

WEB
28 billion
impressions per month
IN-APP
12 billion
impressions per month

Inventory quality controls

  • AI anti-fraud in real time
  • Inventory pre-targeting before the bid
  • Full cookie sync with all partners
  • Brand safety: white and black lists
  • Any verification pixels and tags accepted

Video

In-stream, out-stream and rewarded. Web + mobile.

Display

Static and animated banners (jpg, png, gif, HTML5). Web + mobile.

Fullscreen

High-impact interstitials. Web + mobile.

TGB

Text & graphic blocks for native placements.

DCO

Dynamic creatives optimised automatically against your KPI.

Rich media

Interactive units that lift engagement with the message.

Creative production

Our in-house studio builds and adapts any ad format — from a resize pack to a full interactive concept — so a missing size never blocks a launch.

Data-driven

Our own DMP and an AI classifier

Audience data is not a bought-in add-on for us — it is part of the platform. Every segment is built, validated and activated inside our own infrastructure.

Gender + age Geo 1st / 2nd / 3rd party data Client data onboarding Custom segments Domain categoriser Mobile carrier Device model Look-alike Interactions Retargeting
Quality first

Metrics we hold ourselves to

100% verifiable traffic. Fraud validation at request level, adaptive B/W lists, post-bid analysis and manual optimisation on top of the algorithms.

Viewable rate
Display > 75%
Video > 80%

High attention levels on every placement we buy.

Invalid traffic
< 3%

Fraud risk minimised so the results you report are the results you got.

Brand safety
> 98%

Your brand appears where it should — and nowhere it shouldn't.

Compatible with all verification partners: AdRiverWeboramaAdserving+ any third-party tags
Track record

More than 10 years of successful work

Brands and agencies that have run campaigns on our stack.

Sber
Yandex
Avito
Haval
TNT Premier
Gazprombank
VTB
Samolet
Alfa-Bank
Samokat
Askona
Moskvich
Contact

Let's build something together

Advertiser, agency, publisher or tech partner — write to us and we will come back with a concrete proposal, usually within one business day.